Lavalife, a leading singles-oriented media and entertainment company focused on building and developing multi-channel “Social Dating” communities hosted a national competition to find Canada’s 10 most eligible singles—with the smarts, looks and winning personalities to carry the prestigious title of “Top Single”. smitten was retained to plan, manage and execute a weekend of activities and red-carpet events in celebration of the competition and in honour of the program’s 10 finalists.
In addition to coordinating all travel and hospitality arrangements for Lavalife’s Top Ten Singles during their weekend in Toronto, smitten managed the following activities:
- Friday: Hotel check-in and orientation meets with finalists
- Friday evening: VIP welcome reception and intimate dinner for finalists and program sponsors (40 guests)
- Saturday: Finalist make-overs and styling for professional photo-shoot
- Saturday: Lavalife’s “Red Hot Affair” (pre-party VIP reception for 200; followed by consumer event for 3,000)
- Sunday: Farewell breakfast
“They’re always thinking outside of the box and when it came to our Top Singles gifting needs, smitten did not disappoint! The creativity of their gift selections and the amazing attention to detail given to the presentation of our gifts were superb. Once again, Susan and her team proved that they clearly understood our audience and they made every attempt to ensure that our guests were happy. They nailed it!”
— Manager of Events and Promotions, Lavalife Corp.
“Working with Susan and the team at Smitten Creative Boutique is not just a great experience – it’s a pleasure. Susan is now one of my favourite people (I am considering a fan club, of which I will be president) she makes everything easier with her acute attention to detail and her ability to make anyone laugh – she is a true joy. A true testament to her talent is her incredible staff; dealing with anyone at Smitten Creative is just as great as dealing with Susan her self. She has done an outstanding job of training everyone there, the transition from one to the other is seamless and the professionalism never varies, the end result is always perfection. If you want your event or program to be a huge success with very little effort on your part – hire The Smitten Creative Boutique. Trust me they will make you look good!”
— Jasmine Baker, Director Sales & Marketing, The Drake Hotel