The Game of THINGS

CAMPAIGN OVERVIEW:

No special skills required, just a sense of humour! The Game of THINGS® is the perfect game for family and friends—and all sorts of occasions! THINGS… was invented by three Canadians—brothers Tom and Ted Quinn and childhood friend Mark Sherry—who were just trying to make each other laugh. After they decided to put the game on the market, THINGS… immediately took off! In 2006, the Canadian Toy Testing Council (CTTC) recognized THINGS… with a Children’s Choice Award, which is given to the top 10 toys of the year. THINGS… is so fun that over 1.5 million copies have been sold across North America, and in November of 2013, the game received the TAGIE (Toy & Game Inventor) Award for Excellence in Game and Design at the Chicago Toy & Game Fair (CHiTAG). As a result of the success it had with the PR launch of THINGS in 2007, smitten was retained once again to help generate media exposure for THINGS… during the 2013 holiday period.

STRATEGY:

With only three weeks until Christmas, smitten was faced with the task of securing print, online and broadcast media coverage nationally to increase awareness for the game. The primary key message of the campaign was to encourage Canadian families and friends to spend quality time together during the holidays with the help of THINGS… To convey this message, smitten pitched broadcast interviews with THINGS… co-creator Tom Quinn, as well as product placements in gift guides.  smitten successfully secured coverage with the following media outlets: The Calgary Sun, The Toronto Sun, The Regina Leader-post, Daytime Toronto Roger’s TV, CHCH Morning Live, CTV Morning Live Atlantic, Global Montreal Morning News and 660 News—which was syndicated 17 times over two days.

 RESULTS:

  • Total impressions secured: 3,208,100+
Creating experiences that inspire, engage and entertain.

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369 Eglinton Avenue West
2nd Floor
Toronto, ON M5N 1A3
T. 416.782.2300
contact@smittencreative.com

Follow Us

Contact Us

369 Eglinton Avenue West
2nd Floor
Toronto, ON M5N 1A3
T. 416.782.2300
contact@smittencreative.com

© Copyright 2015 smitten creative boutique. All Rights Reserved.
© Copyright 2015 smitten creative boutique. All Rights Reserved.